The operator which has the largest spectrum portfolio of 1846 MHz and is using most it for 4G, is aiming for a leaner and agile structure with customer in focus.
Vodafone Idea launched a unified brand which will bet big on digital to attract customers and stem exits to rivals Bharti Airtel and Reliance Jio.
Shares of VIL were trading at Rs 12.84 up by 6.91% on BSE on Monday. ET broke the story of its brand integration on both online platform on Sunday night and published on Monday's edition as well.
“The brand integration not only marks the completion of the largest telecom merger in the world, but also sets us on our future journey to offer world class digital experiences to 1 Billion Indians on our strong 4G network," Ravinder Takkar, MD & CEO, Vodafone Idea Limited said in a statement.
Starting today, Vi ads will be on TV and digital platforms, followed by a high decibel intensive multi-media campaign. The brand buzz will then continue in the market over the coming weeks. "VIL is now leaner and agile, and the deployment of many principles of 5G architecture has helped us transform into a future-fit, digital network for the changing customer needs. The new brand launch signifies our desire to not just deliver, but delight our customers, stakeholders, communities and our employees and signals our passion and commitment to be a Champion for Digital India," he added.
“India is the 2nd largest telecom market and the largest data consumer, globally. With 1.2 Bn Indians accessing voice and data services at the world’s lowest tariffs across 5 lakh villages, the ubiquitous wireless network in India is unmatched for its reach and impact in people’s lives. With our new brand - Vi, we stand committed to partner the Government to accelerate India’s progression towards a digital economy, enabling millions of citizens to connect to the digital revolution and build a a better tomorrow.” Kumar Mangalam Birla, Chairman – Aditya Birla Group & Vodafone Idea Limited
“This is an important next step to launch our new unified business under a new unified brand, Vi. As the integration of the two businesses is now complete, it’s time for a fresh start. That’s why we believe that now is the perfect time to launch Vi, one company which combines the strengths of Vodafone India and Idea,” Nick Read, CEO – Vodafone Group Plc said in a statement.
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