Condom Alliance seeks to help wilting male contraceptive market rise from stagnation Condom sales in India have stagnated at a CAGR of 1 percent in recent years. Industry executives say COVID-19 made matters worse, with sales falling approximately 40% during the lockdown. HLL Lifecare, PSI India Private Limited, Raymond Group, TTK Healthcare and Reckitt Benckiser are now coordinating their actions to promote greater condom usage and revive the market. VISWANATH PILLA FEBRUARY 04, 2021 / 04:54 PM IST MONEYCONTROL.COM

India’s leading condom manufacturers and marketers have decided to work together to revive the country’s condom market, which has been laid low by stagnation and the disruption caused by the Covid pandemic.

Domestic condom manufacturers such as HLL Lifecare, PSI India Private Limited, Raymond Group, TTK Healthcare and MNCs, including Reckitt Benckiser, had come together to form a platform called Condom Alliance in 2019.  However, the pandemic disrupted their plans in 2020, and it’s only now that the members of the Condom Alliance have decided to regroup and work with different stakeholders, including governments, to promote the use of condoms, which are considered the safest and most affordable contraceptive option. The initiative is supported by public health groups such as DKT India, Janani, and Population Health Services India (PHSI).

“We are supporting this platform to create a unified voice among disparate players, including private commercial condom marketers, social marketers, donors, and organisations working with youth to grow the stagnant condom market in India,” said Ravi Bhatnagar, Director of External Affairs and Partnerships in Asia, the Middle East, and South Africa at British consumer health giant Reckitt Benckiser, which markets the Durex condom brand in India.

“The Condom Alliance will help align the actions of all condom market players towards the core objective of ensuring greater adoption of condom usage in the country,” Bhatnagar said.