India's top 10 most valuable celebrity brands in 2017 Virat Kohli is the Most Valuable Indian celebrity this year, replacing Shah Rukh Khan according to the 'Rise of the Millennials: India's Most Valuable Celebrity Brands' report.

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1/10

Virat Kohli | Rs 912.8 crore

2/10

Shah Rukh Khan | Brand Value: Rs 678.6 crore

3/10

Deepika Padukone | Brand value: Rs 595.3 crore

4/10

Akshay Kumar | Brand value: Rs 300.8 crore

5/10

Ranveer Singh | Brand value: Rs 268.8 crore

6/10

Salman Khan | Brand Value: Rs 249.6 crore

7/10

Hrithik Roshan | Brand value: Rs 243.2 crore

8/10

Amitabh Bachan | Brand value: Rs 230.4 crore

9/10

Alia Bhatt | Brand value: Rs 217.6 crore

10/10

Varun Dhawan | Brand value: Rs 204.8 crore