An important chapter in Delhi’s culinary history has come to an end with the death of Deepak Nirula who is credited with introducing an American-style fast-food outlet to Delhi. He died on October 4,2022.
With the passing of Deepak Nirula, who ran Nirula’s before the family sold the business, and is credited with introducing an American-style fast-food outlet to Delhi, an important chapter in the city’s culinary history has come to an end. He died on October 4.
“He had a keen interest in all aspects of the business, running all operations, including its commissary. He was very punctual and came to the office at 8am sharp,” said Amit Chadha, whose family bought the business from Malaysia-based private equity firm Navis Capital Partners in 2012, which in turn had bought the business from the Nirulas in 2006. Chadha’s father worked with Nirula’s before he started his own hospitality business. In 2018, BanyanTree Growth Capital, a PE fund, bought Nirula’s.
“Deepak Nirula was educated in the US and he introduced a new ambience, mechanised operations at the outlets, and expanded the chain fast. He was humble, enterprising, and passionate about food, ” said Satish Sundra, 84, who owns the country’s oldest toy shop in Connaught Place and has known the Nirulas for over 50 years. “ The family used to live in M block in Connaught Place before it shifted to South Delhi,” said Sundra.
Pushpesh Pant, a food historian, says Nirula’s democratised eating out in the city.
“I first visited it in 1963 when I arrived in Delhi as an 18-year-old student. Those days it was a favourite hangout of the youngsters,” said Pant, whose book on Delhi’s food story will be published in January.
“The Nirula’s find a prominent place in it. They brought novelty, consistency, quality, affordability, and informality in terms of food and the eating-out experience it offered. Their mutton hamburger was simply unbeatable. In fact, it was a favourite outlet for American soldiers who were in Delhi during World War- II”.
Apart from Connaught Place, Nirula’s outlets at Chanakya Cinema Complex, Basant Lok market in Vasant Vihar, and Defence Colony were among the most popular.
Rajiv Goyal, a chef, and founder India Food Tourism Organisation, which promotes food tourism in India, said very few food businesses could beat Nirula’s marketing strategies.
“For many years they offered discounts to school students based on their marks. So, if you got 80% marks, you got an 80% discount. This is where students came to celebrate. Nirula’s has been an essential part of the growing up of generations of Delhiites”.
Over the last 1 year, we have expanded our product range and introduced 51 flavours of ice creams, sorbets, slushies, summer coolers, brownies, cookies and doughnuts. We have also expanded our food menu and launched dimsums, rice bowls, biryanis and wraps apart from a range of bakery items made in our in-house French-style bakery using only butter,” said a spokesperson of BanyanTree Growth Capital. “ Our emphasis continues to remain on pure, natural, gourmet ingredients, processed by hand in small batches.”
(This article has been updated to accurately reflect the present ownership of Nirula's)
excerpts from Hindustan Times Oct 15 2022.
Deepak Nirula Cause of Death, How did Deepak Nirula Die?
Deepak Nirula Cause of Death
The Food service executive Deepak Nirula died at the age of 70. As per reports, Deepak Nirula's Cause of Death was revealed that he died of Parkinson.
Deepak Nirula Biography
| Full Name | Deepak Nirula |
| Born | April 3, 1952 |
| Died | 2022 |
| Age | 70 |
| Networth | $125 million |
Deepak Nirula Networth
Deepak Nirula Food service executive was born on April 3, 1952. He was 70 at the time of his death. As per reports, Deepak Nirula Networth was estimated at $125 million. He died on October 4,2022
Source Freshers Live
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